Schedule C
ADVERTISER agrees to comply with all specifications set forth in specifications and mechanical requirements for the Image Driven Magazine and PUBLISHER.
Specifications
The preferred file format is PDF. Files must be composite CMYK and have all fonts and images embedded. Any layers and transparencies should be flattened. All color management and OPI comments should not be included and PDFs should be untrapped. PDF files must be in an Adobe Acrobat Distiller version 4.0 or higher. PDFs must be written from distilled postscript files and not directly out of the native application. PDFs that are written directly from an application rather than distilled are much more unstable and may cause unpredictable results. PDF files under 300 dpi and created for Web and FPO work are not high resolutions and are not acceptable.
Ads must be set up for 4/C process printing. All images must be set to CMYK and at a high resolution (300dpi for CMYK and grayscale images and 600 dpi for line art.) Images should be placed at 100% to ensure better reproduction. RGB files may be acceptable.
A high-end digital color proof is required for all 4/C Ads. The proof must meet SWOP standards for a color-managed and maintained calibrated proofing system and must be printed from the supplied file. Acceptable proofs include contract-quality Kodak, Iris, Veris, Match print or Chromatin proofs. A laser is required for all B/W Ads. All proofs must be provided at 100% with trim and bleed marks (1/8 inch beyond crop marks) indicated where applicable. For more information on SWOP approved proofing systems visit www.swop.org.
Line screen: 133
Total dot-density should not exceed 3-5 in four colors.
Two-color dot density should not exceed 180%, with one color solid.
SWOP standards apply.
PUBLISHER assumes no liability for errors or color variations between the digital file and the printed image if: 1) a high-end proof is not provided; 2) the file must be converted to CMYK; or 3) any of the published digital specifications are not met. ADVERTISER is responsible for providing materials meeting Image Driven Magazine specifications. PUBLISHER is not responsible for making corrections to supplied materials.
Materials will be stored for 6 months and then destroyed unless otherwise advised in writing by ADVERTISER. Disks will not be returned unless otherwise requested by ADVERTISER in writing.
Mechanical Requirements:
Show box Displays for Full, 3/4, 1/2, 1/4 Page in island, horizontal, vertical;
Printing Information:
Publication trim size: 8” x 10 7/8”
Publication printed offset.
Binding method: saddle stitched.
Special positions other than inside front (cover 2), inside back (cover 3) and back cover (cover 4) not guaranteed.
Split runs and copy changes not available.
Inserts not accepted.
Single column…………………….2-1/4”
2 column………………………….4-5/8”
Publication trim size: 8” x 10 7/8”
If your file bleeds, please extend the images 1/8 inch beyond crop marks.
New or Revised Ad Ad Approvals 